Growth Manager / Growth Product Manager


Remote within the USA. Remote only

Full time

Sep 13

As an early employee at an exciting, fast growing startup backed by marquee investors, you will be expected to think like a strategist and execute like an entrepreneur. As our first growth hire, your primary objective will be to accelerate the growth of CloseFactor’s free and paid user base — starting from acquiring free trial users to converting those trials into paid subscriptions. You’ll be able to flex both your creative marketing and data analysis muscles. With game changing technology of CloseFactor, you will get to define and inform the future of not just the CloseFactor platform but also fundamentally change how sales and marketing processes are driven in B2B tech companies.

What you will do

To be successful in this position, you’ll need to be extremely comfortable with analyzing product usage data, looking at activation and retention funnels, running experiments and optimizations, and working with design and engineering to prioritize the highest-impact growth initiatives.

We’re looking for someone who works backwards from excellence and has an unreal imagination — and works with a sense of urgency. Also someone who has scaled up product led growth from near-zero to 1000s of users before. You’ll collaborate closely with frontend engineers and product designers.

Your responsibilities

  • Own CloseFactor free user acquisition
  • Own Trial to Activated metric for our ICP
  • Improve user onboarding and activation rates
  • Manage SEM and paid social
  • Create templates (yourself, and with team) that support the activation journey
  • Conduct tests to optimize Top of the Funnel (TOFU) conversions
  • Develop landing pages and advertising creative to support demand gen programs
  • Collaborate with team members on engagement with our target audience communities
  • Explore new growth opportunities to increase user acquisition and increase user engagement with the product
  • Working closely with other teams to optimize the customer retention strategies to obtain more loyal and engaged users

What we are looking for

  • +3-5 years experience in a growth marketing / Product led growth role at a B2B SaaS company using freemium or free trial user acquisition strategies
  • Left brain/right brain: you are as comfortable spending the day talking to 10 users who abandoned the funnel as you are looking at dashboards
  • Highly analytical and data-driven: terms like CPA, CAC, LTV, CRO and cohort analysis are already part of your vocabulary
  • Experience using A|B testing tools
  • Hands-on experience managing ad campaigns on Google and LinkedIn
  • Hands-on experience with user review sites
  • Awareness of SEO strategies and tactics
  • Working knowledge of Google Analytics, Google Data Studio, Google Tag Manager, and WordPress
  • Ability to thrive in an ambiguous, fast-paced, results oriented environment
  • High confidence, low ego
  • Proactive communication skills- both sync and async
  • Bonus points for:
  • Prior experience running community marketing or influencer marketing programs
  • Experience with CRM solutions such as Salesforce or Outreach/SalesLoft
  • Previous experience working in sales or marketing technology such as Hubspot, Salesforce, Gong, Clari, Outreach, or SalesLoft
  • Experience working in a successful early/ mid-stage start-up and seen the scaling journey

About CloseFactor

CloseFactor helps companies identify their best customers, empower their sales forces, and accelerate their sales pipeline through technology that extracts meaningful and actionable intelligence from unstructured information about prospect accounts including business priorities, active projects and ideal buyer personas.

We seek naturally curious and enthusiastic learners who can adapt to solve the range of software and business problems that emerging startups typically encounter. We are a remote first team and we are backed by marquee investors and industry leading angel investors.

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