Demand Generation Manager

Trustpage

Detroit, MI, USA Remote

Full time

Sep 12

We're looking for a Demand Generation Manager to join our GTM team. At Trustpage, we’re not just building a product, we’re defining a category. Key to this mission is building strong interest and demand through an efficient inbound marketing engine. Our Demand Generation Manager will be responsible for owning pipeline creation from a variety of marketing channels. We’re looking for someone who is excited about the opportunity to join an early stage company and help us build long-term customer relationships and execute on long-term strategies for success. 

Responsibilities

  • Define, own and implement the end-to-end demand generation initiatives to drive pipeline coverage
  • Build and optimize campaigns on paid search engines, organic search, display and social media campaigns
  • Create & analyze landing pages, ad copy, and other conversion-driving touch points.
  • Plan and execute rich content strategies including producing blogs, white papers, eBooks, reports, webinars, infographics
  • Measure successful pipeline generation efforts using tools like Hubspot, Matomo, and Apollo.
  • Work closely with our Go-to-Market (GTM) team members to explore and test new growth marketing channels and create high-converting landing pages
  • Drive demand via SEO initiatives, partnering with external agencies
  • Own the performance metrics of our website, leveraging data to run experiments across all website pages
  • Explore partnership opportunities with other companies and thought leaders in the industry to promote joint events, webinars, and referral opportunities that drive brand awareness and trust-led narrative
  • Assist in the delivery of other campaigns and as assigned

Requirements

  • Minimum 3 years of experience executing B2B lead generation campaigns (partner marketing, webinars, paid search, paid social, etc)
  • First-hand experience with the problems Trustpage is working to solve
  • Strong project management skills – able to lead and organize experiments or projects
  • Experience executing co-marketing campaigns is a must
  • You are obsessed with numbers and measure your own success by creating pipeline opportunities for the sales team using performance reports in the past across tools like Hubspot, and Google Analytics
  • When you see something that doesn’t make sense, you challenge it, and you’re are eager to see test results

Nice to Have

  • Experience working with marketing and sales tools and technology such as Hubspot, ZoomInfo, Sales Navigator, etc.
  • Google Analytics and Google Ads certification


Salary Range: $100,000 - 130,000


Proof of eligibility to work in the United States is currently preferred but other applicants will be considered.

Trustpage values diversity and is committed to a policy of Equal Employment Opportunity. Trustpage will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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