AD of Marketing

Pesto Tech

Bengaluru, Karnataka, India

Full time

Sep 12

About the Role

We’re hiring someone who can run point for us in marketing. Our marketing org is very lean - we work with consultants for content & performance marketing ads.

We’d need this person to have an understanding of Pesto’s mission & reflect it in the brand. At the same time, we’d expect you to be analytical to understand the numbers well & work with the rest of the team to drive demand generation.

Our goal is to spend money on performance marketing to drive traction but nurture those leads via different organic channels like discord community, email marketing or telegram.


Requirements

  • At least 4 years of experience in marketing roles
  • Technical ability to work with automation tools, scrapers or bots
  • Prior experience of working at a sub 30 people team (Startup)
  • Understanding of content marketing
  • Analytical mindset - speaks the language of collecting data & making decisions based on that


Key Responsibilities

  • Own the brand
  • Own demand generation: Organic & Inorganic
  • Lead content strategy & take value first approach
  • Create & manage a waitlist of customers
  • Build a process from scratch to generate & manage inbound leads & qualification
  • Build & manage a team (+consultants)
  • Drive direct communication channels with the audience via:
  • Email marketing
  • Discord community (We’ve a separate team to manage this)
  • Telegram channels
  • Broadcast lists


Need to have

  • Company building experience
  • Exposure to brand building
  • Understanding of recruitment industry
  • Some engineering experience (self-starters are fine)
  • Exposure to Youtube, influencer marketing or email marketing


At Pesto, we value talent density a lot. We believe when people who’re talented & are amazing human beings - we think magic happens. If you’re someone who fits into our culture - we’d love to hear from you! We’ll make sure we make the next few years memorable for all of us.

Alternatively, we'd highly recommend you to not apply in case you don't associate with our culture. We believe no one is a bad/good employee - we want to make sure you enjoy working at Pesto & everyone else enjoys working with you as well. We'd recommend you go through this document to help you get a better understanding of our culture & only apply if you reflect well with it. add custom questions

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