Growth Marketing Manager

Pepper (www.peppercontent.in) is building India’s largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories, 40+ content verticals and 40+ global languages.

Over the past 3 years, we’ve worked with brands like Adobe, upGrad, Swiggy, Dunzo, BusinessWorld, Digit, Shiksha.com, Rapido, BookMyShow, UrbanClap, Yatra, Bewakoof, YourStory, Bharat Matrimony and 300+ other brands. We have over 30,000+ writers and graphic designers who have applied to Pepper so far, who form part of the ‘Pepper Cloud’.

We are on the path to building a global on-demand content marketplace platform that allows for collaboration, discovery and upskilling for all our creators. Now we are in a rapid expansion phase to enter into more content service offerings, engage a wide spectrum of content creators and at the same time, scale up our existing services. To fuel all this, we have some exciting product ideas planned, and we are looking for a Growth Marketing Manager who can ideate, plan and execute upon them to get the product out of the door.

We’re looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision and isn’t afraid to roll up their sleeves and get their hands dirty.

Job Responsibilities:

● Develop state-of-the-art digital marketing strategies for demand generation and

customer engagement across platforms with a focus on business impact.

● Create, communicate and execute an effective strategy that will significantly increase

SEO rankings and organic search traffic.

● Create a fraud-proof and effective link-building strategy.

● Create a framework to drive SEO best practices, audit performance, identify issues and

analyze impact external changes (eg. search engine algorithm, competitor)

● Create and Implement link building campaigns in coordination with our SEO & business

● goals (Need On hand experience with Guest Blogging, SBM, Directories, Article,

Submission, etc)

● Use SEM (Adwords, Facebook/ LinkedIn Ads, etc.) and SEO (Google ranking, Quora,

Backlinks and Blog etc.) to increase brand visibility & achieve business objectives.

● Have up-to-date knowledge about Facebook's Ads Manager, Linkedin Campaign

Manager,

Google AdWords, and any emerging ad platforms on social media.

● Implement engaging copy & content and develop optimal posting schedules

● Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram,

YouTube) and drive content creation.

Pepper | Growth Marketing Manager

● Analyse key metrics and tweak strategy as needed.

The ideal candidate must have a -

● Minimum of 3-4 years of growth marketing experience

● Experienced troubleshooter with high proficiency in relevant diagnostic tools.

● Ability to understand business objectives and break them down into targets achievable

● through digital marketing

● Team player, flexible and adaptable to changing priorities.

● Should have a relevant industry experience of 4+ years

● Should have previous hands-on experience on Google marketing tools.

Required Assets: Laptop (Required)

Location: Andheri East, Mumbai(2 Min walk from JB Nagar Metro Station)