Demand Gen Manager

Owner

Anywhere Remote only

Full time

Mar 4

This job is no longer accepting applications.

Welcome restaurant owners and set them up for success.

🚨Problem

Restaurant owners are the biggest group of business owners in the United States.

Most of them started by working in restaurants and saved up for years to pursue their own American dream.

They are great people, working hard to support their families and provide amazing experiences.

But they're struggling to survive. Corporations are crushing them using scale and advanced technology. 

Corporations like GrubHub are exploiting them by stealing their customers and destroying their profits with crazy fees. 

This is their darkest time. If they don't find a way to survive, they will all go out of business. 

✅ Solution

Owner.com’s mission is to help local business owners survive by leveling the playing field – by giving them an all-in-one solution to take back control of their business and manage their online presence. We power everything from their website to their online ordering system to their email marketing automation to their reputation management and more.

Restaurant owners use it to get their customers to order directly from them and to have full control over their customer relationships, saving them thousands each month in fees and helping them drive massive sales increases.

"Owner.com gives restaurants the tools to survive" - Forbes

"How Owner.com helps restaurants survive" - Bloomberg

"High school dropout’s Bay Area startup aims to save restaurants" - Mercury News

"Owner whips up new tools for independent restaurants" - TechCrunch

We help local business owners survive by giving them the tools that they need to take back control of their customer relationships, differentiate themselves, and maximize the profit of their businesses.

📈 Traction

We are growing extremely fast (20%+ m/m), are generating millions of dollars in annualized revenue, and are backed by ~$25,000,000 in venture capital from top investors like Altman Capital, Redpoint Ventures, Jason Lemkin (SaaStr), Kimbal Musk, Dylan Field (Figma), The Chainsmokers, Marcus Lemonis, Sam Bankman-Fried (FTX), and many more. If you’re hungry for a fast-paced startup, Owner is the place for you. 

🏅 Team

At 20 people we have one of the highest ARR/headcount ratios of all-time in our category.

Our team includes alumni from tech companies like SpaceX, ServiceTitan, Yelp, ZocDoc, SinglePlatform, TripAdvisor, Upserve, restaurant industry veterans, and institutions like Stanford, Brown, Wharton, Y Combinator, The Thiel Fellowship, Harvard fellowships, and winners of The Pioneer tournament.

Adam Guild (cofounder, CEO): Previously built projects reaching 10m+ users. Writer on restaurant marketing for 14 publications. Forbes 30 Under 30, Thiel Fellow.

Dean Bloembergen (cofounder, CTO): Previously CTO of venture-backed restaurant technology company Marble, building kiosks for large restaurants like Sharky's, Luna Mexican Grill, and Nekter. Brown Computer Science, Y Combinator.

🚀 Role 

As Demand Gen Manager you will work directly with the VP of Marketing to generate inbound leads for the business. This will involve a wide range of iniatives like: working with paid ad platforms (eg Google Ads), managing paid budget, optimizing and building new landing pages, run A/B testing creative content, and much more.

Responsibilities and Duties

  • Work with various paid search ad platforms (Google Ads, Facebook Ad Manager, etc.) to manage campaigns
  • Research and build new keyword lists, audience sets, and paid media channels to help scale marketing efforts, broaden reach, improve efficiencies, and discover new lead-generating opportunities
  • Manage paid budget to achieve efficient metrics (CPL, CAC, MQL, Payback)
  • Scale marketing spend while maintaining efficient growth metrics
  • Forecast and model revenue based on inbound lead volume and marketing spend
  • Create dashboards and analytics that drive decision making
  • Work with design team to build channel-specific creative assets 
  • Optimize and build new landing pages for paid traffic
  • Leverage various ad tech and reporting platforms (SEMrush, Dreamdata, Google Analytics, Tableau) to measure and present campaign performance and uncover new optimization opportunities that drive decision making
  • Troubleshoot performance and technical issues with campaigns, landing pages, ad platforms, and ad tracking systems to ensure optimal campaign performance
  • Run A/B testing experiments in order to improve various creative elements across all marketing channels and assets (i.e. landing pages and ads) to find new wins and incrementally improve channel performance

Skills

  • 2+ years experience with Google Ads, Facebook, Marketplaces, Native and other paid channels
  • In-depth understanding of SaaS performance metrics and KPIs
  • Experience building reports, visualizing data using tools such as Google Analytics, Tableau, and Excel/Google Sheets, as well as the ability to analyze data and trends, to generate actionable insights
  • Familiarity with CRM and MA tools such as Salesforce/Pardot
  • Exceptional communication skills – need to be able to synthesize in-depth marketing analytics to executives
  • Passion for digital marketing and stays up-to-date on latest industry news and trends
  • Problem-solving mentality with a strong attention to detail
  • Creative mindset to evaluate ad performance and maintaining creative best practices
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Owner

The All-In-One Tool For Restaurant Marketing

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