Demand Generation Manager

Mathison is pioneering a new category of equity tech that mobilizes the entire organization to create a more diverse, inclusive and equitable workplace. We are a venture-backed technology company on a mission to bridge the gap between underrepresented communities and employers committed to inclusion. Our holistic suite of tools uncovers gaps and bias in organizations hiring practices, expands sourcing from underrepresented communities, and delivers recommendations that equip everyone in an organization to take action and measure progress. 

Mathison is tapping into an enormous market opportunity, with inclusive hiring being the fastest-growing need in the $200B recruiting industry.

 The Role: 

 As the Demand Generation Manager you’ll help shape the strategic direction of the marketing strategy for our quick growing start-up. You’ll bring a blend of right brain/left brain as you write copy for landing pages, emails, and more, while also taking an analytical approach to understanding with high fidelity what worked, what didn’t and why or why not. As part of a small but mighty marketing team, you’ll help drive both short and long-term growth through creative multi-channel programs and campaigns that help take prospects from aware to interested to raving fans. 

How You’ll Do It:

• Create scalable, cross-channel demand generation programs and strategies to drive qualified pipeline
• Experiment with new ways to increase conversions and drive step change growth
• Own the email marketing strategy and execution–including nurture streams—segmented by audience
• Analyze and report on results to determine effectiveness of campaigns
• Work with the sales team to determine lead scoring criteria and ensure optimal marketing to sales lead handoff
• Develop a deep understanding of our product, as well as our audience and how we can best serve them

 What You’ll Bring:

• 3+ years of multichannel demand gen experience (B2B and/or SaaS preferred)
• Strong attention to detail and highly organized
• Experience writing copy for landing pages, website, and more
• Expert in prioritization and balancing multiple campaigns and events
• Experience in Hubspot
• Test and learn mindset
• Comfortable in a startup environment, with a tolerance for change and entrepreneurial drive
• You enjoy planning, executing, winning, and celebrating as a team

What You’ll Get:

• A challenging opportunity in a rapidly evolving, purposeful start-up business
• An integral role (+responsibility) in building our culture
• An unmatched learning experience; every day brings new challenges so you will never be bored
• Competitive compensation, which includes equity!

●  Work from mostly anywhere