Searching for a curious marketing lead who's passionate about creative thinking and hyper-focused on execution with results and looking to join a fast-paced team that's doing immediate high-impact work. As our first marketing lead, you'll design, measure and execute promotional campaigns, collaborate with partners on co-marketing initiatives, and creatively build our brand and expand our customer base across online and offline channels. Your work will directly and positively impact both U.S. farms and thousands of farmworkers in Mexico and hundreds more around the globe. By closely working with our sales and design teams, you will drive the creation and deployment of customer acquisition strategies and share the buzz with potential new hires and investors through multiple platforms.
- Work directly with our sales and design teams to compose digital and mail marketing outreach for new customers - farms and farm labor contractors
- Manage and work with external agencies on creative and event-based projects, such as planning and hosting marketing events - H-2A conferences, webinars, etc.
- Produce outside sales marketing materials and campaigns - e.g., swag, messaging at conferences, etc.
- Create content to help +25,000 workers in our H-2A Community group avoid fraud and mistreatment and find jobs, in addition to deploying creative strategies to market products and services to workers and get first hand market research and reactions
- Design, launch and monitor social media content from our company accounts - two to three times a week on LinkedIn, Twitter, etc. to engage with potential investors and potential hires
- Measure, analyze, and monitor the effectiveness of campaigns, events, and marketing materials to drive efficiency
- Develop monthly targets in collaboration with the Sales team and cross-functional leaders
- Talented and fun teammates who don't take themselves too seriously
- Competitive Salary and meaningful equity
- Excellent medical and dental insurance plans
- Flexible work schedule and unlimited vacation
- Budget and support for personal development
- Company sponsored team events
- 4+ years in digital marketing
- Experience managing a PR agency
- You can speak Spanish
- You have a demonstrable interest in agriculture and improving the lives of farmers and farmworkers
- You have a background or experience in agriculture
- You have a background or experience in HR tech / staffing sales
- You have start-up experience
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