ethos is a white label digital asset platform on a mission to accelerate the world’s mass adoption of digital assets by facilitating rich experiences for both brands and their customers. ethos' platform allows brands to offer digital assets through a fully branded experience that includes real-world utility. Added utility such as discounts, air drops, early access, or special products when holding a digital asset makes ethos the chosen partner for brands who want to reward and grow their customer base. Whether a brand’s customer is a crypto pro, or would rather use a credit card, ethos’ platform allows for a barrier free transaction for all. ethos makes the entire process so simple that even a crypto wallet is optional.